Vol. 10, Special Issue 11 (2021)

Author(s):
Sagar S Pujar, K Amaresh Kumar, Kavyashree C, SV Suresha and D Shashikalabai

Abstract:
The study was conducted in the year 2017-18 in Shivamogga and Chikamagaluru district of Karnataka state with a sample size of 120 farmers. Simple random sampling procedure was used to select the sample. The data was collected with the help of structured interview schedule. The socio-economic profile of the respondents revealed that majority of the respondents belong to middle age group (51.70%), high school education (41.67%), small land holding category (32.50%), 10-20 years of farming experience (40.83%) and high-income level (61.70%). Whereas, majority of the respondents had medium and low cosmopoliteness (35.00%), medium innovative proneness (55.83%), medium economic motivation (45.00%), medium mass media exposure (37.50%), medium information seeking behaviour (52.50%) and farmers had low political participation (58.34%). Unaware of the origin of the information generated, Risk in adoption of technology and Poor network connectivity were the major constraints faced by the farmers and the suggestions were Region wise information need to shared (94.17%), Expert’s information (90.83%), Proper network speed (88.33%) and Information on the burning problems (85.83%). The variables like education, innovative proneness, economic motivation and mass media participation had significant association with utilization of ICT tools at 0.01 level. Whereas, age, land holding, farming experience, annual income, Cosmopoliteness, extension participation, information seeking behaviour and political participation had non-significant association with utilization of ICT tools.