Vol. 10, Special Issue 12 (2021)

Author(s):
AR Anole, RM Zinjarde, PN Khadse and CR Nichal

Abstract:
The present study entitled “Consumer survey for consumption pattern of milk and milk products in Nagpur city” was based on the family data collected through household survey in the various municipal wards of Nagpur city during Feb-March 2021. The data were collected from 24 colonies, 2 colonies were selected from each ward and 2 wards were selected from each zone of Nagpur city. The total number of 240 families was interviewed for the collection of data and categories into four income and four family size groups for statistical analysis. A significant correlation was found between the income level and the expenditure on milk and milk products. The consumption varying from 168.01 ml per day in lower income group (monthly income up to Rs. 20,000) to 211.54 ml in high group (monthly income above Rs. 60,000) with an average per head consumption rate of 193.47 ml per day. The most of the consumers (52.91%) had a habit of utilizing milk in the form of tea or coffee and consuming as such. There was quite less number of families (26.25%) preferred ghee for daily consumption followed by curd (5.83%) and other products (15.83%). The more number of families preferred curd (89.57%) for the occasional consumption followed by ghee (32.50%), shrikhand (37.08%), paneer (23.33%) and other products (61.67%). Majority of the families preferred boiled milk (96.25%) for consumption whereas (93.33%) families have opinion that the raw milk was not good for health. The study concluded that the income and family size are most important factors while studying on consumption pattern of milk and milk products and both have wide impact on consumption pattern of milk and milk products but there is need to be undertaken deep studies with the other socio-economic factors like age, education, occupation, etc.